- Built a smart content calendar with Publishing
- Uncovered trends and sentiment with Listening
- Tracked top-performers using Tagging
- Pulled real-time insights with Reporting
And every week, I made decisions fueled by data, not guesswork.
So I led the relaunch of Medallia’s employee advocacy program using Sprout Social.
- Their strong social influence and engaged workforce lacked cohesion.
- Employees wanted to be part of the brand voice, but there was no structure to support that integration.
- Empower employees to share industry and company news.
- Streamline engagement through an intuitive, user-friendly tool.
- Leverage employee pride and networks to amplify reach.
- Purposeful Rollout: Started with socially-savvy employees for easier adoption.
- Ease of Use: Chose a platform that offered a seamless experience across devices.
- Content Curation: Ensured daily refresh of diverse, thought-leadership and product content.
- Global Growth: Leveraged employee networks and brand ambassadors to expand reach.
- Data-Driven Optimization: Used platform analytics to refine posting times and content strategy.
Industry: Health & Wellness
Services Provided: Website Design, Branding, WordPress Development, Graphic Design, Content Creation, System Integration
- Defining a Unique Brand Identity to stand out in a saturated wellness market.
- Creating Bilingual Content in English and Canadian French for cultural inclusivity.
- Presenting Over 10 Services & 12 Approaches in a clear, navigable format.
- Designing a Visually Calming Website that evoked trust and serenity.
- Integrating the Jane Platform for seamless booking and invoicing.
- Branding: Developed a visual identity and voice aligned with Elevate Clinic’s holistic values.
- Content Creation: Wrote and translated all service-related content into Canadian French, maintaining cultural nuance.
- UX/UI Design: Built an intuitive, calm digital experience using muted color palettes and open layouts.
- Website Architecture: Strategically structured content to highlight all services clearly without overwhelming the user.
- System Integration: Embedded Jane App tools to ensure smooth client interaction from booking to billing.
Platform Managed: Instagram
Challenge:
The client was struggling with low engagement, inconsistent posting, and unclear messaging that didn’t reflect her brand as a transformational coach. She wanted to build authority online and attract more discovery calls from her ideal clients.
I conducted a full profile audit and developed a consistent content strategy built around her coaching pillars. This included:
- Weekly carousels with storytelling and client wins
- Reels that showcased quick tips and behind-the-scenes coaching moments
- Clear bio and link-in-bio optimization
- Engaging stories and CTA-driven captions
- 3x increase in engagement within 60 days
- Gained 450+ new, targeted followers organically
- Booked 5 discovery calls through Instagram DMs
- Established her brand as credible and relatable to her audience
With the right content strategy and consistent execution, we turned her Instagram from a quiet profile into a lead-generating platform aligned with her mission.
Platforms Managed: Instagram, Facebook, LinkedIn, X (Twitter), and TikTok
Challenge:
SekTech had minimal digital visibility and no cohesive social media strategy. Their content lacked consistency, engagement was low, and they weren’t leveraging platforms to showcase their innovative car and tech products.
I took over the brand’s full social media presence with a comprehensive approach:
- Platform-specific strategies:Instagram & TikTok,Facebook,LinkedIn,X (Twitter).
- Content Calendar: Daily and weekly scheduling for consistency
- Branding: Created a clean, tech-forward visual identity using branded templates and a unified tone
- Engagement: Proactive community management including replies, DMs, comments, and trend participation
By tailoring content to each platform and aligning it with SekTech’s brand values, I helped transform their scattered presence into a powerful multi-platform strategy that drives both awareness and business growth.
Turning a Quiet Page into a Lead Magnet for a Personal Brand
Client: Solo Consultant in Business StrategyPlatforms Managed: LinkedIn, Instagram, and ThreadsChallenge:The client had strong expertise but wasn’t leveraging social media to showcase it. Her pages lacked engagement, and she was struggling to attract the right audience or convert content into conversations. Solution:I developed a strategy that focused on building trust, visibility, and authority by: Posting thought-leadership content and storytelling carousels Creating tweet-style posts repurposed across LinkedIn and Threads Using video snippets from webinars and talks as Reels Crafting a DM funnel and strong CTAs to drive lead generation Results: Engagement rate doubled within the first 30 days Gained over 800 new followers across all platforms (without ads) Booked 10+ qualified leads directly from content and DMs Built a recognizable online voice aligned with her brand and expertise Conclusion:By positioning the client as both relatable and knowledgeable, we turned her social media presence into a consistent source of inbound interest from her ideal audience.
Boosting Engagement and Sales for a Wellness Brand
Client: HolisticGlow – A Wellness and Lifestyle BrandPlatforms Managed: Instagram, Facebook, and PinterestChallenge:HolisticGlow had great products (herbal teas, skincare, and wellness kits), but their social media pages lacked consistency, clear messaging, and visual appeal. Sales from social channels were low, and the community felt disconnected from the brand story. Solution:I implemented a wellness-focused content strategy built around connection, education, and calm aesthetics: Content Themes: Mindfulness tips, product benefits, self-care routines, customer testimonials Visual Identity: Soft color palette, clean templates, and soothing video content Engagement Tactics: Interactive stories (polls, affirmations), comment prompts, and wellness challenges Sales Support: Product spotlights, limited-time offers, and shoppable posts Results: 180% increase in engagement across all platforms 950+ new followers in 45 days (organically) 3x increase in website traffic from Instagram and Pinterest Products started selling out during promotional campaigns Conclusion:By creating a serene and trustworthy social presence, we transformed HolisticGlow’s social media into a space that nurtures community and drives consistent product interest and sales.
Driving Hype and Community Growth for a Sportswear Brand
Client: FlexCore – Activewear & Sports Performance BrandPlatforms Managed: Instagram, TikTok, X (Twitter), and FacebookChallenge:FlexCore wanted to grow its online community and increase product awareness, especially among younger, fitness-driven audiences. Their pages had a low engagement rate and lacked the energy and consistency expected of a sports brand. Solution:I launched a high-impact content strategy that matched the brand’s dynamic tone and athletic identity: Video-first approach: High-energy Reels and TikToks featuring workouts, athlete collabs, and UGC Hashtag campaigns: #TrainWithFlexCore to boost community involvement Product storytelling: Showcased performance features through short-form video and carousels Consistency: Weekly content calendar, athlete shoutouts, and giveaway campaigns Results: Reels reached over 120K views organically within the first 30 days 2,000+ new followers across all platforms in two months Engagement rate jumped by 300% on Instagram Increased UGC and tags from real customers wearing the brand Direct sales tracked through social media campaign links Conclusion:With bold content, strong visuals, and community-focused campaigns, FlexCore’s social presence evolved from passive to powerful — driving both attention and conversions.oduct interest and sales.
Elevating a Fashion Designer’s Brand with Visual Storytelling and Strategic Content
Client: Alora Styles – Contemporary Fashion DesignerPlatforms Managed: Instagram, Facebook, Pinterest, and LinkedInChallenge:Alora Styles had beautifully crafted collections but struggled to gain visibility and connect with an audience that appreciated her design aesthetic. Her social media lacked consistency, brand cohesion, and storytelling around the pieces. Solution:I introduced a visually rich and narrative-driven strategy focused on building a brand, not just posting products: Lookbook-style carousels highlighting textures, colors, and inspiration behind each piece Behind-the-scenes content of fittings, sketches, and production moments Model spotlight reels and styling tips to showcase versatility Pinterest integration for long-term visibility and website traffic Results: Gained 1,300+ new followers in 6 weeks (organically) Engagement increased by 270% through reels and BTS content Boosted online store visits from Pinterest and Instagram product tags Received collaboration inquiries from stylists and boutiques Conclusion:By blending artistic storytelling with platform-specific strategies, we helped Alora Styles position herself as more than a designer — as a brand with a voice, a vision, and a growing community.
Building Authority and Driving Inquiries for a Real Estate Professional
Client: Lillian Olua – Realtor Specializing in Short-Term Rentals and Residential PropertiesPlatforms Managed: Instagram, Facebook, and LinkedInChallenge:Lillian had a great reputation offline but struggled to build an online presence that matched. Her content was inconsistent, lacked personal branding, and wasn’t attracting potential buyers or rental inquiries through social media. Solution:I developed a clean, professional, and engaging content strategy designed to showcase her expertise, properties, and personality: Instagram: Branded reels, property tour videos, and short-term rental tips Facebook: Listings, neighborhood spotlights, and client testimonials LinkedIn: Market insights, professional wins, and thought-leadership posts Established a consistent visual identity using her brand colors and elegant design templates Results: 2.5x increase in post engagement within the first 30 days Gained 800+ new followers and connections across platforms Received consistent DMs and inquiries about listings and rental opportunities Increased visibility led to 3 new client referrals from social media alone Conclusion:By positioning Lillian as both approachable and knowledgeable, we turned her social media presence into a lead-generating machine — building trust, visibility, and consistent business momentum.
Growing Visibility and Trust for a Health Coach
Client: ThriveWell Coaching – Holistic Health & Wellness CoachPlatforms Managed: Instagram, Facebook, and LinkedInChallenge:The client had expert knowledge in nutrition and wellness but struggled to present it online in a way that attracted and converted followers. Posts weren’t getting engagement, and her value as a coach wasn’t clearly communicated. Solution:I crafted a content strategy rooted in clarity, consistency, and community: Educational reels and wellness tips Weekly carousels with actionable health advice (meal prep, stress reduction, etc.) Personal story posts to connect with the audience emotionally Strategic CTAs to encourage newsletter signups and free discovery call bookings Results: 3x increase in story views and carousel saves 1,100+ new, highly targeted followers in 60 days Booked out discovery calls for two months straight Elevated her brand as both an expert and a relatable guide in the wellness space Conclusion:By showcasing the coach’s knowledge and empathy, we turned her content into a magnet for ideal clients seeking transformation.
Building Authority for a Life Coach with Heart-Centered Storytelling
Client: Rise With Amie – Life Coach, Author & YouTuberPlatforms Managed: Instagram, Threads, and LinkedInChallenge:Amie had a powerful personal story and a loyal YouTube following, but her social media presence didn’t reflect her full impact. She needed help translating her voice across platforms and attracting clients for her coaching programs. Solution:I developed a storytelling-based strategy aligned with her authentic voice: Vulnerable, yet empowering posts about healing, growth, and mindset Quote-style graphics from her live talks and book excerpts Mini-reels and behind-the-scenes from client sessions and daily life A clean and consistent visual style to match her personal brand Results: Doubled engagement rate on Instagram within 30 days Gained 900+ new followers from aligned audiences DMs increased with people asking about coaching and collabs Her LinkedIn audience began to see her as a thought leader, leading to podcast invites and brand partnerships Conclusion:By leaning into her authentic story and voice, Amie’s platforms became spaces of connection and conversion — building both community and client flow.
